August 7-13 is National Stop on Red Week, the California Office of Traffic Safety (OTS) is sending California drivers an important reminder to slow down, stay alert and stop for all red lights and stop signs. More than 700 people were killed and an estimated 126,000 were injured in crashes that involved red light running in 2014. By practicing safe driving, which includes stopping on red, these careless and often deadly mistakes can be avoided.
“Red light running causes countless injuries and fatalities every year, with a large number of those deaths being innocent pedestrians, cyclists and passengers in vehicles hit by the red light runner,” said OTS Director Rhonda Craft. “No family should have to suffer the loss of a loved one because of someone’s desire to beat the light.”
According to the AAA Foundation for Traffic Safety’s annual survey, more than 36 percent of drivers continue to run red lights and take risks, despite the fact that 55 percent of the participants said it is a very serious threat. Even if it is legal to make a right hand turn on a red light, extra precautions should be taken to ensure it is clear and safe before making a turn.
IIHS recently reported that cities with red light cameras saved more lives.
A Liberty Mutual study found that almost all teens acknowledge app usage as a danger behind the wheel (95 percent). However, when presented with a visual of an app notification appearing on a smartphone during implicit association testing, it was revealed that approximately 80 percent of teens fundamentally view app use while driving as “not distracting.”
OTS recently introduced the DDVIP App, featuring exclusive offers and discounts to sober Designated Drivers at bars and restaurants throughout California.