New car buyers want connected cars for Internet, safety, productivity and entertainment

nielsenconnectedcarstudyNielsen likes to study the reasons why people use media and their buying intentions. Recently, the company studied the features used and wanted by connected car buyers.

Safety Major Value

  • Safety is a major value among car buyers, it is the highest-ranking features for future buyers, 79% said they believe a vehicle’s safety features will make them feel safe.
  • Users of connected car technologies like the value of crash notifications (64% very important).
  • Internet-enabled navigation was found to 58% very important.
  • Safety alerts were ranked at 51% very important.
  • Connected car consumers also rated these same features as most important in their car-buying decision-making processes.