California’s Highway 1 is one of the world’s most iconic highways, stretching over 600 miles, and tying together the Pacific Ocean, the Golden Gate Bridge, and redwood forests. Southern California automaker Karma is participating in California’s ‘Dream Drive’, a classic-car convoy traveling from Monterey County to San Luis Obispo County.
The drive celebrates the recent reopening of Highway 1, also known as Pacific Coast Highway, after more than a year of closure. Karma is partnering with Visit California, Caltrans, Monterey County Convention & Visitors Bureau, and Visit SLO CAL to be among the 84 vehicles commemorating the 84 years (1934-2018) Highway 1 has been open.
“As a California-based company, the reopening of the historic Highway 1 is akin to the reopening of a part of our soul,” said Jim Taylor, Karma Automotive Chief Revenue Officer. “Karma and Pacific Coast Highway share a rebirth, with renewed beauty and value. It is our honor to have the Revero alongside celebrated classic cars to commemorate this occasion.”
After unpredictable and extreme weather severely affected Highway 1 and the surrounding areas in 2017, the quintessential California highway, seated alongside some of the most scenic coastlines in the world, is now fully accessible again. ‘Dream Drive’ hopes to draw adventurous travelers back to the Golden State’s iconic highway and increase tourism in areas that suffered tremendous loss, especially in northern San Luis Obispo County as travelers during the time of the closure were forced to reroute their trips.
Visit California along with Caltrans, Monterey County Convention & Visitors Bureau, and Visit SLO CAL will host the breathtaking ‘Dream Drive’ on August 9th down the scenic California coast. The drive will kick off from WeatherTech Raceway Laguna Seca with a ceremonial pace car-led lap and will conclude in Morro Bay with a sunset dinner and car rally in the shadow of Morro Rock.
Meet Karma Automotive and Karma Revero
Karma Automotive designs, engineers, assembles and markets luxury electric vehicles, all from its Southern California base of operations. Founded in 2014 and employing 1,000 employees worldwide, Karma Automotive is committed to elevating and growing the luxury mobility experience for its customers and draws on global relationships and technology partners to achieve this. Named Green Car Journal’s 2018 Luxury Green Car of the Year, Karma Revero is a luxury electric car powered by dual electric motors that embodies the company’s goals of offering leading automotive design, technology, customization and an outstanding customer experience. Learn more about Karma Automotive and Revero at karmaautomotive.com.