Users of the new app called Hytch Rewards can connect with their friends, family, co-workers and neighbors to share a ride. Once engaged, the technology tracks route details and pays drivers and passengers to ride together.
“Hytch Rewards isn’t your ordinary ride sharing app. Users will get rewarded for changing their behaviors through incentivized carpooling,” said Mark Cleveland, Hytch co-founder and CEO. “We look forward to seeing the positive impact Hytch will have on people and communities in Tennessee.”
Nissan sees the opportunity as a competitive advantage because the app will enable a better understanding of consumer behavior as more people embrace new forms of mobility, like carpooling, car sharing and ride sharing.
“Tennessee is home of Nissan’s North American headquarters and this partnership benefits the environment and our community,” said Dan Teeter, director, Vehicle Connected Services, Nissan North America, Inc. “We’re investing in new solutions as part of Nissan’s vision for the future of mobility.”
According to Hytch data, a six percent adoption rate in carpooling would eliminate 1,500 daily trips into Nashville. At proper speeds, that is the equivalent of adding an extra lane to the interstate at any given point.
Companies like Nissan, together with state and local governments, have pledged funds for the new project to influence transit behavior across Tennessee, with plans for future expansion.
As the world faces serious issues such as climate change, traffic congestion, road fatalities and increasing air pollution, Nissan is committed to addressing these challenges by making transportation safer, smarter and more enjoyable. The ultimate goal is achieving zero-emissions and zero-fatalities on the road with Nissan Intelligent Mobility as the roadmap to success.
Nissan Intelligent Mobility is not about removing humans from the driving experience. Instead, it is about building a better future for Nissan customers where cars are partners, and where drivers are more confident and more connected.