A nominee for the best automotive-buying app in AUTO Connected Car’s Tech CARS Awards, Edmunds.com, announced the vehicles that were the most researched on its site in 2016 – demonstrating that while SUVs continue to dominate the automotive market, passenger cars are still an important segment. The Honda CR-V was the most researched vehicle on Edmunds.com for the second year in a row, followed by the Honda Accord, Honda Civic, Toyota RAV-4 and Honda Pilot. While the order of popularity shifted a bit, the list of the top ten most researched vehicles was unchanged from 2015. Edmunds.om determined its list of “most researched” vehicles by calculating which vehicles had the most monthly unique visitors to the new car research and inventory pages for that model on both Edmunds.com’s desktop and mobile sites.
“As SUVs become more fuel efficient, shoppers are finding they can have the best of both worlds – utility and fuel economy,” said Jeremy Acevedo, Edmunds senior analyst. “But there is still a strong contingent of consumers who love their cars, and it remains an important segment for automakers’ investment.”
Edmunds.com analysts predict that the Ford F-150, Chevrolet Silverado, Toyota Camry, Honda Civic and Toyota Corolla will be the best-selling vehicles of 2016, in that order. This represents a slight shift from 2015, when the Ford F-150, Chevrolet Silverado, Toyota Camry, Toyota Corolla and Honda CR-V were the top five best-selling vehicles. Despite the fact that market share of passenger cars is down ten percent during the first eleven months of 2016 compared to the same period last year, the list of top ten best-selling vehicles is expected to remain evenly split between trucks/utilities and passenger cars.
“Even as the popularity of SUVs and light trucks soar, given the sheer volume of vehicles sold in the U.S. it will take a major shift in consumer preferences to unseat passenger cars from the best-seller lists,” Acevedo said. “And with Toyota preparing to introduce a new Camry next year, it could help breathe a bit of life into a slowing segment.”