Audi announced it is a founding partner in Berlin’s “Flying Health Incubator”. The center supports startups that innovate in the healthcare sector. Audi already has been experimenting with concept vehicles to help maintain the health of the driver through seat massages, infotainment, climate changes, mood lighting, music calming and in the future piloted emergency stop.
With the support of the incubator Audi plans develop “automotive health” as new business area – dedicated to enhance customer’s health and fitness while driving. With Audi Fit Driver, the brand is already testing services and functionalities in this field.