LSPdigital offers some very interesting figures and stats about connected cars. Drivers consider smartphones are integrated into their cars. A majority of connected car startups with connections to the Internet are in the the U.S. Company car drivers will be crucial to the adoption of connected cars services because interest in connected car services is higher for company car drivers.
27 percent of those surveyed for the recent study “The Evaluation of the Digital Consumer” stated that their smartphone is integrated in the technical environment of their car. The devices are most often connected to the vehicle through Bluetooth 51%followed by USB cable 25%, OEM cable 8%, AUX cable 6% Wi-Fi hotspots 6% and docking station 4%.
The LSPdigital survey clearly shows that the smartphone is already a part of the car. The survey base included 3,303 people who were driving a new car or were planning to buy a new car in the near future.
This week there were mentions of GM’s purchase of startup Cruise Automation, INRIX’s purchase of OpenCar and Fords spin-off of making Ford Smart Mobility to run like a start-up. The U.S. is good place to look to buy connected car startups because most 55% are in the U.S. 250 startups were examined as a sample case. The illustrated logos represent a selections out of this sample. A car is considered “connected” if it was designed in the factory to have direct access to the Internet. 27% start-up cover connectivity, 24% are for diagnostics, 20% deliver mobility managment, 19% are for safety/driving assistance and 10% are related to in-car content services.
The most desirable features of connected cars are favored by company car drivers. The company car driver at higher percentages like in-car video streaming, fuel station information, email/text messages, the ability to purchase hotel/tickets through a call center, audio streaming and in-car payments.
When we look all three charts you, we cans see that a minority of cars are currently connected, while startups are look for alternative ways to connect care and business drivers have the greatest interest in connected car features.