WaiveCar a new car-sharing program that runs on advertising revenue launched in Santa Monica and Venice Beach. The driver gets two hours of free driving in an electric car that decked out with a billboard and decorative car wraps. After two hours the rate is $5.99 per an hour.
The idea is that in highly populated areas the driver pays Waive Car by driving the cars says WaiveCar CEO Isaac Deutsch.
In order to rent the car, the driver needs a smartphone, a clean driver’s license and a credit card.
Drivers can find a car near them, book it and start driving by using the Android or iPhone app. WaiveCar unlocks the door remotely while the keys are keep inside. (And insurance is part of the all inclusive-deal.)
WaiveCar’s fleet of compact Chevy Sparks is outfitted with Bluetooth and has an 80-mile range per charge.
Once the free driving time is up, a map show where to drop off the car. Depending on where the car is parked it earn extra rewards. And the company has plans to establish valet stations throughout the area for easier drop offs.
The 20-car fleet is managed by Roy Ryman, former North America fleet manager for Car2Go. Cars will be dispersed throughout Santa Monica and Venice Beach, near highly trafficked areas such as the 3rd Street Promenade, Santa Monica Place, the Santa Monica Pier and Muscle Beach.
WaiveCar is coming to the rest of Los Angeles in the coming months: The company plans to expand to a 200-car fleet throughout the city.
WaiveCar’s launch sponsor is Oscar Health Insurance Corp., the innovative, Google-backed startup that is using data and technology to make health insurance simple, smart and friendly.
The company claims that advertiser can market to customers in specific areas of town.