Telematics Update will host a “Personalize the Connected Car Using Contextual Data.’ webinar with industry analysts to show how the context oftelematics can make driving safer, more efficient and more enjoyable.
The free webinar will be held on Thursday, February 13 at 12 noon (EST) and is open to the entire consumer telematics community. Register
The webinar will feature Rick Kreifeldt, VP Research and Innovation, Harman and Steve Schwinke, Director of App Development, Global Connected Consumer, General Motors.
The seminar will put the connected car in context of the driver experience for assistance, relevance, driving conditions and more.
Telematics Update Project Director Gareth Ragg noted the importance of context, “Incorporate context into your connected car and become a master of user experience.”
The webinar will cover:
• Anticipating driver’s needs.
• Take personalization beyond preferences by harnessing variables such as weather, time of day and trending data to deliver context rich content and apps to the car
• Look at role that context will play in location-based and driver profile-based marketing.
The webinar is free and spaces are limited.
Telematics Update produces the largest telematics events in North America, Europe & Asia, and attract the most influential speakers providing a rich environment for establishing strategic relationships and networking.